A. social events
B. social issues
C. recreation
D. both a and b
Related Mcqs:
- The lifestyle measuring consumers major dimensions such as?
A. activates
B. interests
C. opinions
D. all of above - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The major pricing strategies does not includes?
A. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing - The types of major online marketing domains includes?
A. business to consumer
B. business to business
C. consumer to business
D. all of above - According to sustainable marketing, the major movements includes?
A. consumerism
B. seller’s extremism
C. environmentalism
D. both a and c - The major product variables that retailers must consider includes?
A. services mix
B. product assortment
C. store atmosphere
D. all of above - The major types of retail organizations includes?
A. corporate chains
B. retailer cooperatives
C. voluntary chains
D. all of above - The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing
