A. activates
B. interests
C. opinions
D. all of above
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In measuring consumer’s major AIO dimensions, the ‘activities’ includes?
A. social events
B. social issues
C. recreation
D. both a and b - The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. social factors
B. personal factors
C. family factors
D. status factors - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
A. double pricing
B. optional part pricing
C. two-part pricing
D. combine pricing - The business can be defined in the dimensions of __________?
A. customer groups
B. customer needs
C. technology
D. all of the above - The VALS segmentation main framework dimensions are ________?
A. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B - The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
A. cash refunds
B. cash sample
C. sweepstakes
D. cents off deals - The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
