A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
Related Mcqs:
- The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products - The SBU’s considered as ‘Cash Cows’ requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c - The products that requires mass marketing by producers and manufacturers are classified as?
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services - The products that requires aggressive personal selling efforts are considered as?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products - The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - The relationship which requires less cooperation and exchange of information is classified as________?
A. contractual selling
B. contractual buying
C. cooperative systems
D. bare bones - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The marketer’s enter in to different product category with the parent brand, is considered as __________?
A. category extension
B. company extension
C. company architecture
D. company earning rate - All the products in category and line extensions a seller makes particularly is classified as _________?
A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement
