A. Market development
B. Market penetration
C. Product development
D. Diversification
Related Mcqs:
- The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
A. inbound approaching
B. presentation
C. demonstration
D. nominal approaching - The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure - The Company will face low sales and low markups if company set its prices?
A. too high
B. too low
C. too discounted
D. none of the above - When the company’s marketing expenditures affect its product sales, this is concluded as ____________?
A. product-share
B. sales response functions
C. company market share
D. potential customers - The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as?
A. optional product pricing
B. price skimming
C. price penetration
D. product line pricing - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging
