From the buyer’s point of view, the product is considered as?

Related Mcqs:

1. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions
   B. English auctions
   C. Dutch auctions
   D. Sealed-bid auctions

2. The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?

   A. double way pricing
   B. Two way pricing
   C. reference prices
   D. comparable prices

3. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

   A. maturity stage
   B. productive stage
   C. improved market stage
   D. profit achieved stage

4. The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

   A. minor qualities
   B. search qualities
   C. credence qualities
   D. experience qualities

5. The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?

   A. minor qualities
   B. search qualities
   C. credence qualities
   D. experience qualities

6. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

7. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

8. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

9. The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?

   A. web wholesalers
   B. brokers
   C. agent
   D. drop shippers

10. The kind of product mix and marketing mix which appeals large number of buyers is called?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing