Consumer Markets and Buyer Behavior

A. sought products
B. unsought products
C. less convenient products
D. convenient products

A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates

A. internal idea sources
B. external idea sources
C. off shoring ideas
D. outdated ideas

A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure

A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing

A. final consumer demand
B. raw materials suppliers
C. production controller
D. logistic managers

A. present and demonstrate
B. follow up
C. closing
D. approach

A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above