Consumer Markets and Buyer Behavior

A. pre-approach
B. sales nomination
C. qualifying
D. prospecting

A. problem recognition
B. general need description
C. product specification
D. supplier search

A. user
B. influencer
C. decider and gatekeeper
D. buyer

A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost

A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c

A. write-down
B. write-up
C. follow-up screening
D. follow-up testing

A. newspapers
B. blogs
C. internet media
D. all of above

A. Technological factors
B. The marketing intermediaries
C. Political factors
D. Both a and c

A. buying center
B. influencers
C. deciders
D. gatekeepers

A. 40000
B. 35000
C. 30000
D. 25000