Consumer Markets and Buyer Behavior

A. Marketing consulting firms
B. Media firms
C. Marketing research firms
D. All of above

A. generation X
B. generation Y
C. baby boomers
D. both a and b

A. commercialization
B. market testing
C. free test markets
D. uncontrolled test markets

A. target return pricing
B. markup return pricing
C. learning pricing
D. marginal pricing

A. innovators
B. early adopters
C. middle majority
D. laggards

A. experience curve
B. learning curve
C. costing curve
D. pricing curve

A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

A. Market growth rate
B. Relative market share
C. Portfolio analysis
D. Both b & c

A. product driven
B. customer driven
C. economy driven
D. cost driven