A. generation X
B. generation Y
C. baby boomers
D. both a and b
Related Mcqs:
- The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing - The products that are bought without detailed comparisons are best classified as?
A. sought products
B. unsought products
C. less convenient products
D. convenient products - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The stage in which the business buyer invites supplier to submit proposals is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order specification - The number of intermediaries that made products or services available to final customer are classified as?
A. flexible channels
B. chain of channels
C. channel levels
D. marketing levels - The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
A. promotional pricing
B. short term pricing
C. quick pricing
D. cyclical pricing