A. product driven
B. customer driven
C. economy driven
D. cost driven
Related Mcqs:
- The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of?
A. promotional pricing
B. geographical pricing
C. cyclical pricing
D. short term pricing - The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
A. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing - The first step of cost based pricing strategy is to?
A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value - When the captive product pricing is used for services then this pricing strategy is classified as?
A. two-part pricing
B. combine pricing
C. double pricing
D. optional part pricing - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The pricing strategy in which the standard markup is added into the cost of market offering is classified as?
A. marginal pricing
B. cost plus pricing
C. markup pricing
D. both b and c - The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
