Consumer Markets and Buyer Behavior

A. $600,000
B. $300,000
C. $400,000
D. $500,000

A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment

A. inside sales force
B. outside sales force
C. channel intermediaries
D. none of the above

A. product concept
B. production phase
C. production screening
D. none of above

A. indirect sales management
B. direct sales management
C. sales force management
D. persuasion management

A. approach
B. presentation and demonstration
C. handling objections
D. pre-approach

A. $80
B. $20
C. $40
D. $60

A. elastic
B. inelastic
C. realistic
D. insignificant

A. product screening
B. business screening
C. systematic screening
D. concept development and testing

A. Demographic factors
B. Technological factors
C. The suppliers
D. Both a and b