A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance
Related Mcqs:
- The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing - The trading of raw material through online sources between buyers and sellers is classified as?
A. e-procurement
B. de-procurement
C. online selling
D. direct marketing - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel
