A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
Related Mcqs:
- The products that requires aggressive personal selling efforts are considered as?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products - The SBU’s in ‘Stars’ category requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c - The products that requires mass marketing by producers and manufacturers are classified as?
A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services - The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - The relationship which requires less cooperation and exchange of information is classified as________?
A. contractual selling
B. contractual buying
C. cooperative systems
D. bare bones - According to consumer promotion techniques, the cash refunds are also classified as?
A. price packs
B. sweepstakes
C. point of purchase promotions
D. cash rebates - According to marketing four Ps, the cash rebates are part of?
A. Place
B. Product
C. Price
D. Promotion - The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal - The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?
A. functional resource planning
B. predatory resource planning
C. enterprise resource planning
D. hybrid resource planning - The strategic business unit with low market share and high market growth is considered as?
A. Cash Cows
B. Stars
C. Dogs
D. Question marks
