A. product classes
B. product forms
C. branding
D. product perception
Related Mcqs:
- The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?
A. maturity stage
B. productive stage
C. improved market stage
D. profit achieved stage - If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85 - In the product life cycle, the decline stage consists of?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - The product life cycle stages helps in describing?
A. product class
B. product form
C. brand
D. all of above - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The sales in maturity stage of product life cycle are recorded as?
A. low sales
B. rapidly rising
C. very peaked
D. declining - In the product life cycle maturity stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate - The sales of market offering in growth stage of product life cycle are recorded as?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - In the ‘growth stage of product life cycle’ the cost per customer is?
A. high
B. low
C. average
D. moderate
