A. innovators
B. non-innovators
C. experiences
D. non-achievers
Related Mcqs:
- The young and impulsive people who seek excitement and variety can be the best _________?
A. innovators
B. non-innovators
C. experiences
D. non-achievers - According to brand personality traits, the ‘excitement’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class - The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers - The group of related items in a large variety that performs tasks in compatible manner is classified as __________?
A. product mix
B. product system
C. product assortment
D. family and line of product - The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers