Product Strategy Setting

A. durability
B. performance quality
C. reliability
D. conformance quality

A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. all of the above

A. expected products
B. basic product
C. augmented products
D. potential product

A. expected products
B. basic product
C. augmented products
D. potential product

A. emergency items
B. repair items
C. equipment
D. operating supplies

A. product line
B. product class
C. need family
D. product family

A. reliability
B. durability
C. performance quality
D. conformance quality

A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns

A. product line
B. product class
C. need family
D. product family

A. product
B. service
C. core benefit
D. potential product