A. reliability
B. durability
C. performance quality
D. conformance quality
Related Mcqs:
- The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products - The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as?
A. factory outlets
B. warehouse clubs
C. factory clubs
D. surplus center - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The cost of products that fluctuate with the level of production are classified as ___________?
A. total costs
B. augmented costs
C. variable costs
D. fixed costs - The costs of products that do not fluctuate with the level of production are classified as _________?
A. quality costs
B. augmented costs
C. variable costs
D. fixed costs - In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel
