Product Strategy Setting

A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators

A. durable goods
B. non-durable goods
C. services
D. augmented goods

A. product assortment
B. product mix
C. product system
D. both A and B

A. supplies and business services
B. capital items
C. materials and parts
D. None of above

A. experiences and events
B. information and ideas
C. properties and organizations
D. all of the above

A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples

A. differentiability
B. repair-ability
C. conformability
D. perform-ability

A. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods

A. farm and natural products
B. component materials
C. component parts
D. installations and equipment

A. differential returns
B. uncontrollable returns
C. controllable returns
D. design