A. product assortment
B. product mix
C. product system
D. both A and B
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Related Mcqs:
- The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as?
- A. pre-approach B. sales nomination C. qualifying D. prospecting...
- The products that consists of activities and benefits offered for sale are called?
- A. product membership in category B. services C. market segmentation D. pricing of product...
- In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?
- A. need recognition B. information search C. evaluation of alternatives D. both b and c...
- The buying mode in which the buyer purchases products or services for the very first time is classified as________?
- A. new task B. modified task C. straight task D. in-house task...
- The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
- A. barter B. compensation deal C. offset D. buy back arrangement...
- In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as ___________?
- A. facilitators B. terminators C. merchants D. agents...
- The act of specific performance offered by one party to another and tangible in nature is classified as __________?
- A. service B. product C. co-branding D. None of the above...
- The after-sale services are part of?
- A. segmented products B. less convenient products C. augmented products D. convenient tangible products...
- The shopping goods that differs on the basis of services and features rather than price are classified as __________?
- A. emergency shopping goods B. homogeneous shopping goods C. heterogeneous shopping goods D. impulse shopping goods...
- The short term goods and services that are used to facilitate the management of finished product are classified as __________?
- A. component parts and materials B. installations C. equipment D. supplies and business services...
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