A. experiences and events
B. information and ideas
C. properties and organizations
D. all of the above
Advertisement
Related Mcqs:
- The group of products on the basis of tangibility and durability include ___________?
- A. durable goods B. non-durable goods C. services D. all of the above...
- The examples of natural products include ___________?
- A. cotton and jute B. fruits and vegetables C. wheat and livestock D. iron ore and lumber...
- The consumer products does not include?
- A. sought products B. unsought products C. specialty products D. shopping products...
- The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
- A. low high pricing B. every day same pricing C. everyday low pricing D. high low pricing...
- The tendency to which existing products appears less superior compared to innovative products is classified as?
- A. relative advantage B. divisibility C. communicability D. compatibility...
- The products that customers buy after comparing suitability of products are classified as?
- A. non-shopping products B. shopping products C. specialty products D. unsought products...
- The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
- A. pull strategy B. bundle strategy C. shallow strategy D. push strategy...
- The research instruments use in marketing research process do not include ________?
- A. questionnaires B. qualitative measures C. technological devices D. random sample...
- The branding strategies alternatively use by the marketer’s do not include ________?
- A. individual brand names B. company brand name C. sub-brand name D. variant brands...
- According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
- A. makers B. survivors C. thinkers D. believers...
Advertisement