The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?

Related Mcqs:

1. The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

   A. durable goods B. non-durable goods C. services D. augmented goods...

2. The act of specific performance offered by one party to another and tangible in nature is classified as __________?

   A. service B. product C. co-branding D. None of the above...

3. Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?

   A. tangible goods with accompanying services B. pure tangible goods C. pure services D. major service with minor goods...

4. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

   A. Marketing concept B. Selling concept C. Production concept D. Product concept...

5. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?

   A. homogeneous shopping goods B. heterogeneous shopping goods C. impulse shopping goods D. emergency shopping goods...

6. The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

   A. forward direction B. backward direction C. leftward direction D. rightward direction...

7. In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?

   A. fluctuating demand B. stable demand C. unstable demand D. freeze demand...

8. The pure tangible good and pure services are two extremes of?

   A. market offering B. exchange of goods C. ownership D. logistic channels...

9. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy B. pull strategy C. bundle strategy D. shallow strategy...

10. The emergency, goods and impulse goods are the types of __________?

    A. convenience goods B. shopping goods C. unsought goods D. specialty goods...