Product Strategy Setting

A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples

A. expected products
B. basic product
C. augmented products
D. potential product

A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns

A. class and line type
B. need family type
C. stock type
D. stock keeping unit

A. durable goods
B. non-durable goods
C. services
D. augmented goods

A. product line
B. product class
C. need family
D. product family

A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing

A. durability
B. performance quality
C. reliability
D. conformance quality

A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching

A. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above