A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. all of the above
Related Mcqs:
- The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. left-market stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - The two ways in which a Company lengthens its carrying product line are __________?
A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching - The technique for product line length in which Company wants to add more product items in the present range is classified as _________?
A. line deepening
B. line filling
C. line stretching
D. line consistency - The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?
A. line consistency
B. line stretching
C. line filling
D. line depth
