The ways in which a company can do the product line stretching are _________?

Related Mcqs:

1. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

2. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch B. up-market stretch C. Two-way stretch D. left-market stretch...

3. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

4. The two ways in which a Company lengthens its carrying product line are __________?

   A. line consistency and depth B. average widening C. line widening D. line filling and stretching...

5. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening B. line filling C. line stretching D. line consistency...

6. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix B. average length of product mix C. average depth of product mix D. consistency of product mix...

7. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

8. When a company agrees to promote product of other company it is classified as _________?

   A. product alliance B. service alliances C. promotional alliances D. logistic alliances...

9. The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

10. The technique according to which the Company can lengthen product line beyond the current carrying range of products is classified as __________?

    A. line consistency B. line stretching C. line filling D. line depth...