A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
Related Mcqs:
- In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The companies that buy and sell only on the internet are classified as?
A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The consumers who are used to buy only brand all the time are classified as _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The pricing technique which considers pricing for customers living in different locations around the world is classified as?
A. cyclical pricing
B. short term pricing
C. promotional pricing
D. geographical pricing - The well-known brand ‘Apple’ is related to brand personality trait of?
A. ruggedness
B. competence
C. sophistication
D. excitement - All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling
