Developing Marketing Strategies and Plans

A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business

A. marketing opportunity
B. production opportunity
C. new market
D. new customers

A. value chain
B. delivery network
C. supply chain
D. value delivery network

A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth

A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors

A. corporate level
B. division level
C. business unit
D. decision level

A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product

A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above