Developing Marketing Strategies and Plans

A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective

A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition

A. corporate planning
B. tactical planning
C. strategic planning
D. financial planning

A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances

A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances

A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies

A. internal environment
B. external environment
C. market environment
D. product environment

A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above

A. marketing plan
B. business plan
C. financial plan
D. corporate plan

A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process