The activities in researching and developing with high quality is the part of _________?

Related Mcqs:

1. The determinants of service quality in service-quality model includes ____________?

   A. reliability and empathy
   B. responsiveness
   C. assurance and tangibles
   D. all of the above

2. The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

   A. determining demand
   B. select pricing objective
   C. analyzing prices of competitor’s
   D. estimating costs

3. All the activities that define the target markets and potential customer’s is the part of _________?

   A. customer relationship management
   B. the strategic management process
   C. customer acquisition process
   D. the new-offering process

4. The strategic plan to carry activities for profitable business unit is the activity of _________?

   A. business unit level
   B. division level
   C. decision level
   D. corporate level

5. Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

   A. Overall company strategies
   B. Overall company objectives
   C. Overall department objectives
   D. Overall marketing objectives
   E. All of the above 

   Submitted by: Rashid Mehmood

6. In growth-share matrix, the high growth and high share SBU’s are considered as?

   A. Stars
   B. Cash Cows
   C. Question marks
   D. Dogs

7. The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

   A. break-even pricing
   B. perceived value pricing
   C. target return pricing
   D. value pricing

8. The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

9. The ‘value chain’ identifies primary activities and __________?

   A. Four support activities
   B. Five support activities
   C. Six support activities
   D. Seven support activates

10. Activities in the value chain’s support are included __________?

    A. procurement
    B. technology development
    C. infrastructure of firm
    D. all of the above