A tool or process used to create more value for the customer is ___________?

Related Mcqs:

1. If customers perceive that price of product is less than the value it provides to customer then the customer?

   A. would buy product
   B. would not buy product
   C. would get free products
   D. would get discount

2. If customers perceive that price of product is greater than the value it provides to customer then the customer?

   A. would get free products
   B. would get discount
   C. would buy product
   D. would not buy product

3. The means of reconciling and conflicting customer’s goals and create best solutions for customers is considered as _________?

   A. straddle positioning
   B. straddle segmentation
   C. straddle targeting
   D. straddle points of parity

4. The value creation process and value delivery sequence can be divided into ___________?

   A. Three phases
   B. Four phases
   C. Five phases
   D. Six phases

5. The network of specific suppliers and distributors to create superior value is called __________?

   A. supply chain
   B. value chain
   C. product chain
   D. marketing chain

6. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

7. The process through which we organize, select and compile information to create meaningful picture is classified as_________?

   A. motivation
   B. perception
   C. loyalty
   D. status quo

8. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website
   B. marketing website
   C. branding website
   D. viral website

9. The higher is the gap between product performance and customer expectations, the customer is?

   A. more satisfied
   B. more dissatisfied
   C. more delighted
   D. none of the above

10. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

    A. Macro environment
    B. Microenvironment
    C. Both a and b
    D. None of above