A. corporate level
B. division level
C. business unit
D. decision level
Related Mcqs:
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The organizational levels in a Company are ___________?
A. Two
B. Three
C. Four
D. Five - The strategy to segregate small amount of gains from large amount of loss includes ____________?
A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel - According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers - The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The off-price retailer that is division of some large retail corporation is classified as?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer - The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
A. internal factors
B. external factors
C. social classes
D. economic variables - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota
