Developing Marketing Strategies and Plans

A. non-predatory pricing
B. predatory pricing
C. descriptive pricing
D. augmented pricing

A. fixed costs
B. total costs
C. augmented costs
D. variable costs

A. maximum market skimming
B. maximum market share
C. maximum current profit
D. survival

A. demand inelastic items
B. specialty items
C. public utilities
D. slower moving items

A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts

A. target return price
B. value pricing
C. perceived pricing
D. target markup price

A. $33.75
B. $30.75
C. $25.75
D. $28.75

A. value pricing
B. perceived pricing
C. going rate pricing
D. high low pricing

A. channel pricing
B. customer segment pricing
C. product form pricing
D. image pricing

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. one buyer, one seller