A. channel pricing
B. customer segment pricing
C. product form pricing
D. image pricing
Related Mcqs:
- The price on which it is limit that no less profits would be accepted less than this price is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing - The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing - The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing - The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
A. deceptive pricing
B. price discrimination
C. resale price maintenance
D. fix quantity pricing - The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The less involved consumer buying behavior in which customers perceive few differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
