Developing Marketing Strategies and Plans

A. loss leader pricing
B. cash rebates
C. low interest pricing
D. all of the above

A. special customer pricing
B. special event pricing
C. loss leader pricing
D. cash rebates

A. price functionality
B. price rebates
C. price discrimination
D. price leadership

A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing

A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount

A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount

A. cost inflation
B. over demand
C. anticipatory pricing
D. predatory pricing

A. push pricing strategy
B. market penetration pricing
C. market skimming pricing
D. quality leadership pricing

A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount

A. ascending trade
B. sealed trade
C. countertrade
D. descending trade