Developing Marketing Strategies and Plans

A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination

A. English auctions
B. Dutch auctions
C. Sealed-bid auctions
D. all of the above

A. $62.50
B. $65.50
C. $69.50
D. $75.50

A. markup demand
B. unit cost
C. markup cost
D. markup price

A. markup demand
B. unit cost
C. markup cost
D. markup price

A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing

A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs

A. $2.33
B. $3.33
C. $4.33
D. $5.33

A. upward
B. downward
C. leftward
D. rightward

A. $45.25
B. $40.25
C. $36.25
D. $32.25