A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept
Related Mcqs:
- The ‘outside in’ perspective is another name of?
A. The selling concept
B. The product concept
C. The marketing concept
D. The production concept - When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. framing
B. outsourcing
C. off shoring
D. selling - A company’s overall financial health of brand and future customer perspective is classified as ____________?
A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards - In marketing strategy, the advertising and personal selling can be referred as?
A. Place
B. Product
C. Price
D. Promotion - The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b - The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. belief
B. attitude
C. learning
D. both b and c - Because of experience, the changes in individual behavior is referred as?
A. learning
B. change in personality
C. change in brand image
D. none of above - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image - The index showing that it is expensive to attract few or more prospects is referred in _____________?
A. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index - The higher level of selective demand for the product is referred as ____________?
A. product demand
B. market share
C. market index
D. product index
