A. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index
Related Mcqs:
- The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
A. extract brands
B. bait brands
C. retained brands
D. lifetime brands - Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value - The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota - The higher level of selective demand for the product is referred as ____________?
A. product demand
B. market share
C. market index
D. product index - The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above - The price margins fall and price competition increases when the index of market penetration is ____________?
A. high
B. low
C. zero
D. fixed - The strategy of using company brand name for every product is referred as __________?
A. house of products
B. branded house strategy
C. house of brands
D. strategy house
