A. The right product
B. The right service
C. The right store
D. Value
Related Mcqs:
- Step in the information search in the buying process, the milder search state is classified as_______?
A. less attention
B. heightened attention
C. data attention
D. research attention - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing - The low price sensitivity for buying the specific brand is called?
A. sought products
B. unsought products
C. industrial products
D. specialty products - The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
The correct answer to the question: "Customers are showing greater price sensitivity in their search for ___________." is "Value".
