A. The selling concept
B. The product concept
C. The marketing concept
D. The production concept
Related Mcqs:
- The purchase of customer information from outside firms and vendors is classified as ____________?
A. marketing intelligence system
B. market information system
C. market development system
D. market record system - When good opportunities exist outside the present business, this is called ___________?
A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business - The ‘inside-out’ perspective is referred in?
A. The marketing concept
B. Societal marketing concept
C. Selling concept
D. Product concept - When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. framing
B. outsourcing
C. off shoring
D. selling - A company’s overall financial health of brand and future customer perspective is classified as ____________?
A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards - The division of market on the basis of separate needs and behaviors is called?
A. market segmentation
B. targeting
C. differentiation
D. positioning - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - The direct marketing through which products are sold directly to customer on phone call is classified as?
A. telephone marketing
B. online marketing
C. offline marketing
D. None of these - The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
