A. marketing intelligence system
B. market information system
C. market development system
D. market record system
Related Mcqs:
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
A. cash refund
B. coupon
C. sample
D. premium - The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size - The customer will be delighted of the purchase if it is_________?
A. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations - The customer is disappointed of the purchase if____________?
A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions - The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?
A. external record
B. private record
C. public record
D. internal record - The more intense the product’s positivism, the customer is closer to us, then the customer can adjust ____________?
A. our product purchase intention
B. other product purchase intention
C. our product perception
D. other product perception - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website
