The consumer’s and society’s long run interests are considered in?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

3. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

4. Permanent and ordered division in society on basis of values and interests is called?

   A. social class
   B. culture
   C. subculture
   D. both b and c

5. The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

6. The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

8. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

   A. marketing logistics network
   B. supply chain management
   C. delivery network
   D. physical distribution network

9. Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as?

   A. selective market
   B. super market
   C. extensive market
   D. exclusive market

10. The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?

    A. homogeneous goods
    B. emergency goods
    C. impulse goods
    D. staples