A. internal stimuli
B. external stimuli
C. both a and b
D. none of above
Related Mcqs:
- According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
A. fake pricing
B. termed pricing
C. dynamic pricing
D. international pricing - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - A company which satisfies the needs of customers with same products are considered as __________?
A. competitor’s
B. industry
C. Corporation
D. organization - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
