The marketer’s enter in to different product category with the parent brand, is considered as __________?

Related Mcqs:

1. The parent brand introducing new product within the existing category is considered as __________?

   A. line extension
   B. category extension
   C. parent extension
   D. brand extension

2. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand
   B. product extension
   C. sub-product
   D. parent company

3. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

4. When the marketers offer the products which is representation of the category as a whole is classified as ____________?

   A. representative heuristic
   B. motivation heuristic
   C. expectancy heuristic
   D. psychological heuristic

5. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

6. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

7. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

8. The marketers can build up demand of a particular product by?

   A. associating with strong motives
   B. using motivating cues
   C. positive reinforcement
   D. all of above

9. The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

   A. product mix pricing
   B. line stretching pricing
   C. line filling pricing
   D. line deepening pricing

10. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

    A. marketer’s brand equity
    B. customer based brand equity
    C. knowledge based equity
    D. effective brand equity