A. latent demand
B. irregular demand
C. overfull demand
D. excessive
0 Marketers often use the term ___________ to cover various groupings of customers.
0 Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. People
B. Buying power
C. Demographic segment
D. Market
0 In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
0 Global marketers must decide ___________.
A. Brand image
B. Distribution
C. Promotion
D. Price
0 In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
0 The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
0 Many countries have ________ industries to create greater competition and growth opportunities.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
0 Customers are showing greater price sensitivity in their search for ___________.
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
0 Rising promotion costs and shrinking profit margins are the result of ___________.
A. The right product
B. The right service
C. The right store
D. Value