A. durability
B. performance quality
C. reliability
D. conformance quality
0
The ways in which a company can do the product line stretching are _________?
0
In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. down-market stretch
B. up-market stretch
C. Two-way stretch
D. all of the above
0
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
A. expected products
B. basic product
C. augmented products
D. potential product
0
The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A. expected products
B. basic product
C. augmented products
D. potential product
0
The group of products includes the recognized product family in the product hierarchy is classified as __________?
A. emergency items
B. repair items
C. equipment
D. operating supplies
0
The level at which the primary characteristics of products are operated is classified as __________?
A. product line
B. product class
C. need family
D. product family
0
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. reliability
B. durability
C. performance quality
D. conformance quality
0
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
0
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
A. product line
B. product class
C. need family
D. product family
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