Creating Brand Equity

A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance

A. brand endorsement
B. brand mix
C. product mix
D. category assortment

A. customer preferences
B. product similarities
C. brand knowledge
D. product difference

A. brand advantage
B. brand presence
C. brand performance
D. brand decline

A. product extension
B. brand extension
C. line extension
D. category extension

A. faded brands
B. failed brands
C. strong new brands
D. existing brands

A. impression management
B. community engagement
C. brand use
D. social networking

A. brand imagery
B. brand feelings
C. brand salience
D. brand performance

A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity

A. brand classification
B. brand association
C. brand dilution
D. brand prestige