Creating Brand Equity

A. family brand
B. product extension
C. sub-product
D. parent company

A. strong brands
B. evident brands
C. leadership brands
D. declining brands

A. external marketing
B. internal marketing
C. internal branding
D. external branding

A. line extension
B. category extension
C. parent extension
D. brand extension

A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier

A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier

A. transferable
B. unmemorable
C. adoptable
D. protectable

A. parent brand
B. product extension
C. brand extension
D. sub-brand

A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies

A. price elasticity
B. associations
C. communications
D. risk profile