A. external marketing
B. internal marketing
C. internal branding
D. external branding
Related Mcqs:
- The specialized community of employees’ whose activities are focused around the brand is classified as __________?
A. brand community
B. impression community
C. external community
D. internal community - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - The new-product development process consists of detailed steps and number of steps are?
A. Five steps
B. Six steps
C. Seven steps
D. Eight steps - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - An element in defensive brand building does not include __________?
A. transferable
B. unmemorable
C. adoptable
D. protectable - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
A. crowdsourcing
B. internal sourcing
C. off sourcing
D. off shoring - The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension
