The specialized community of employees’ whose activities are focused around the brand is classified as __________?

Related Mcqs:

1. The activities and steps that inform and engage employees in building a brand is classified as __________?

   A. external marketing
   B. internal marketing
   C. internal branding
   D. external branding

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

4. The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

   A. brand audit
   B. brand tracking
   C. brand valuation
   D. brand evaluation

5. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

6. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

7. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

8. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations
   B. sentence associations
   C. Company associations
   D. brand associations

9. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

   A. visual mantra
   B. branding mantra
   C. legitimate mantra
   D. straddle mantra

10. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

    A. competitor centered company
    B. customer centered company
    C. profit centered company
    D. market centered company