Creating Brand Equity

A. brand salience
B. brand performance
C. brand imagery
D. brand feelings

A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement

A. performance
B. advantage
C. presence
D. brand relevance

A. social networking
B. impression management
C. community engagement
D. brand use

A. attachment
B. product and trade
C. price premiums
D. market capitalization

A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge

A. attachment
B. product and trade
C. price premiums
D. market capitalization

A. brand
B. value products
C. customized brands
D. super brands

A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness

A. extract brands
B. bait brands
C. retained brands
D. lifetime brands