Creating Brand Equity

A. brand grid
B. power grid
C. reporting grid
D. knowledge grid

A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness

A. leadership brands
B. declining brands
C. strong brands
D. evident brands

A. bonding
B. brand relationship
C. brand evidence
D. brand existence

A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio

A. traffic builders
B. fighter brands
C. flankers
D. competing brands

A. brand stature
B. brand value
C. brand awareness
D. brand knowledge

A. strong new brands
B. existing brands
C. faded brands
D. failed brands

A. brand salience
B. brand performance
C. brand imagery
D. brand feelings

A. impression management
B. community engagement
C. brand use
D. social networking