Creating Brand Equity

A. customer lifetime value
B. brand lifetime value
C. customer equity value
D. portfolio equity value

A. brand value
B. brand strength
C. brand awareness
D. brand knowledge

A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator

A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator

A. direct approach
B. indirect approach
C. internal assessment
D. external assessment

A. presence
B. brand relevance
C. brand performance
D. advantage

A. branding
B. valuing
C. advertising
D. brand equity

A. internal assessment
B. external assessment
C. direct approach
D. indirect approach

A. relevance
B. esteem
C. energized differentiation
D. all of the above

A. higher
B. lower
C. stable
D. earned